Wednesday, 26 February 2014
Media Studies Assignment 1 Comic Coursework Brief and Front cover checklist
Comic
Brief
You
are a designer working for The Island Publishing
House
(IP) who is planning to launch a new comic.
The
marketing department has identified a gap in the market for a new weekly comic
. At IP we have a policy of trying to
educate our readers without making it too obvious. We are committed to helping kids adopt a healthier and safer lifestyle so part
of your job will be to come up with suggestions for characters and storylines
as well as a name for the new comic, that will help promote this message
without being boring. Try to reflect a multicultural
society.
We
want some original characters with a rebellious streak. We want to create characters that youngsters
are going to identify with, going back to the days of British comics like
Minnie the Minx and Denis the Menace or a superhero for a new generation. This
is not going to be an easy task, but make sure your response reflect this! Hand
in all work by 10am Thursday 13th February 2014.
Ms C Lyons (The Editor)
Task 1 A Produce a front cover for a new comic and create one or two character profiles.
- Title & Selling Line (optional)
- The puff / buzz
word e.g. The best, the biggest, new, mega
- The cover lines (information like a newspaper headline that tells you what is inside the comic brief but enigmatic)
- The
freebie/competition - choice of freebie in relation to audience e.g.
colour pencils for primary
- Style of font /logo - Title should be a unique font
- Price, barcode, date
- Main image (and insert images) optional
Homework - Complete front cover of comic and evaluation
You are required to complete the front cover and evaluation letter/ email by last lesson next week. Wed 5th /Thu 6th March. During the lessons next week we will complete the comic deconstructions.
- Evaluation – Email the Editor of The Island Publishing House to convince her that your ideas will work, use words like audience, representation, conventions, stereotypes, connotations, genre.
· Define your audience age range and gender and how they would be targeted. (pre-school (3 - 6), primary audiences (7 – 11), and teens (12 – 15). ) and consider possible secondary audiences.
· Write how and why the product might be consumed (read) – refer to your pre-production tasks on why children like comics and superheroes traits, gender stereotypes and the Uses and Gratifications Theory.
· Select several features that appear on the front cover e.g. (free gifts, websites, competitions, stories) that would be included in the comic and explain how they would attract the audience.
· Explain how your suggestions are in line with the brief and how this new comic will be different and appeal to today’s audience? (think about interactivity websites etc. and how the Dandy changed to reflect changes in children’s interests)
200 words
Writing a letter - beginning and endings
You have the option of writing your evaluation to Ms C Lyons as either an email or a letter
When the recipient’s name is unknown to you:
Dear Sir or Madam … Yours faithfully
When you know the recipient’s name:
Dear Ms Lyons… Yours sincerely
Please note only the first letter is a capital Yours faithfully and Yours sincerely
When the recipient’s name is unknown to you:
Dear Sir or Madam … Yours faithfully
When you know the recipient’s name:
Dear Ms Lyons… Yours sincerely
Please note only the first letter is a capital Yours faithfully and Yours sincerely
Tuesday, 4 February 2014
Kraze Club deconstruction example
Title Kraze Club
The font style is like crazy paving
which visually represents the title. The
title is misspelt to suggesting it is trendy and cool and is a pun - which
suggests this is the best (comic) at the moment to be into (craze) or the name
suggests that it is a bit whacky and fun (crazy). The colour of the title is
orange on a purple background which connotates
fun and adventure suggesting that is what the audience will have if they read
this comic the purple is a colour which suggest mystery perhaps there will
surprises in store for the audience inside the comic . The word club in the title suggests you’ll be
part of a team who all enjoy this comic and with give you something in common
with others. (Personal Relationships Uses and
Gratifications)
Selling Line The UK’s
Biggest – Selling Magazine for Kids Uses
informal language in addressing the ‘kids’ the words are all in capitals and use an
outline to make them stand out the puff ‘Biggest’
suggests this must be the best and that they don’t read it they will miss out
what everyone else is reading
Main Image
Three characters are the same
size which suggests they are all equally important and their close proximity to
each other suggest they are a team ( perhaps the audience can be part of that
team) they have different hairstyles, facial expressions, and are dressed in
different primary colours which suggest they have different personalities, this
may allow the audience to identify (Uses and
Gratifications) with at least one of the characters.
Main Coverline
Is bigger than the others and is directly under the main image anchoring the meaning of the image ‘Brand New’ and ‘Meet
the next generation!’ suggests to the audience that this is something they
don’t - but should know about. Asking the audience to ‘Meet’ is a direct mode of address which is backed up by the main
characters who all look out directly at the audience. The middle character
seems to be showing the audience a card but it is hidden by the text again
creating an enigma . (Barthes)
Buzz /Puff words
Stand out in colour boxes in the secondary
coverlines in order to grab the audiences attention ‘Revealed’ and
‘Exclusive’ and ‘Unmissable!’ persuasive language all suggesting - you must read this
comic or miss out.
Mega Giveaway
A freebie is always a draw on the
front cover but here it is a ‘mega’ giveaway inside this suggest that it is
bigger and better than any other freebie – to tease the audience so that they want to buy
the comic to find out what is being given away.
Target Audience
I
think the primary target audience for this comic
is boys aged between 8 – 11 based on the preponderance of characters that are male, the stereotypically
male sport – football and the more masculine blue background and active colour
scheme used. The secondary audience is girls as the comic says ‘KIDS’ on the
selling line.
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