Wednesday / Thursday Lesson

Example Radio Advert Script

 

Product: Tropi-Fizz soft drink – new.     Date: 8/12/11      Length: 30 seconds   Your Name

 

SFX: Background music: up tempo with a rhythmic beat, reggae-like

MVO: [North London accent, upbeat, deep low tone, medium pace].Thirsty? Dehydrated? In need of a rapid pick-me-up? Easy. Just pick up a can of Tropi-Fizz.

SFX:  Music stops, and insert sound of can opening and fizzing, and someone gulping down a drink. Music starts up again.

FVO: [Northern accent, upbeat, not too high, a medium pace].The unique flavours pack a punch and leaves you feeling replenished and ready to take on the day.

MVO: Visit our website at www.tropi-fizz.co.uk and try to win a fantastic holiday adventure! Terms and conditions apply, must be 16 or over.

SFX: Music fades stops.

MVO: Tropi-Fizz. Taste the tropics.

 

Task 2

Use the Q4 from your mock exam to write a letter to the Head of Marketing at their advertising agency (make up the name and address for you advertising agency)

 

1. Why do you think your campaign will be successful?
2. How does the campaign work together? In synergy?  (same slogan, similar storyline etc)
3. Where would your advert be seen (which types of magazines) or heard (which radio stations/ TV stations and between which programmes and scheduling) and at what time and why?
4. How does your campaign meets the expectations of the target audience?
5. What representations are used in terms or people, places, ideas etc.?
6. What consideration of rules and regulations may apply to your advert? (ASA – is your advert honest, decent, truthful and legal) or might it be misleading, harmful or offensive?