Sample introduction using Lines of Appeal and Maslow
When I saw this ad, the first 5 adjectives that popped into my head were: seductive, bright, juicy, innocent, and fresh. There is one woman pictured in this ad which would make this ad geared towards women since it is for a women’s fragrance. Although the model in the ad is white, I think it is geared towards all women of any race ages 20-40. The models’ facial expression looks as if the camera accidentally caught her attention as she was eating the apple. It looks natural, not forced and her make up is minimal. Her long blonde hair and blue eyes represents a stereotypical beauty. In advertising she may be seen as a 'fashionista' (someone interested in the way she looks). Suggesting to the audience that you too will be beautiful if you use this 'natural' product.
The lighting appears to be natural, like on a bright summer day, and her hair is lit up all around making her look like an angel. The green apples is using the Nature and Natural World as the Line of Appeal (Gillian Dyer) and it connotates that you would smell fresh and natural if you used this product. The lightly tanned skin suggest sunshine and summer and connotates freedom and happiness. In the right had advert the way the man looks longingly at the women link to audience need to be noticed and desired. (Maslow)
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