Slogan generator for your product

You may find other slogan generator websites to help - take a look.

Homework Planning for Advert Due 30th June

A copy of the above planning sheet is in the shared drive for you to use please ensure that you either print a copy or email a copy to yourself to complete on the computer.

Questions for Advertising Controlled Assessment

Point, Example, Explain  - PEE – use quotes were appriopriate

Product & Advertising Agency (introduction paragraph 1)

1.      Who makes the product?

2.      What other products does the company make?

3.      How many similar products do they make?

4.      How many versions of the print adverts were in the campaign?   (e.g. NSPCC has 3 print versions)

5.      How long have they made the product for/ or how long have they been in business for?

6.      Who is the advertising agency for your product?

Challenge - What did the advertising agency write about the advertising campaign (how did they plan to represent the product/idea? How much money was spent on the campaign?

 

Audience (P 150 – 152) – paragraph 2

7.      First impressions write between 3- 5 adjectives to describe your first impressions of the advertising campaign.

8.      Target audience  - Age bracket, gender, economic status, (ABC1)  lifestyle (cowboy, egoist)

9.      Maslow needs

10.   Gillian Dyer - Lines of Appeal

 

Institution - placement of ads (paragraph 3 & 4)

11.   What type of magazine or newspaper would you find your product in men or women’s lifestyle (magazines which deal with lots of topics and issues to appeal to a wide audience?) or a niche market like cars, sports, music (NME, Q, Kerrang) or political (The Economist, Time magazine)  e.g. Men’s Health, GQ, FHM or Vogue, Elle, Marie Claire, Cosmopolitan,  Quality, Red Top or Middle Market

12.   Which TV channel do you think your product might be advertised on? (BBC?)

13.   What time of day? (watershed?  family?  children? day time?)

14.   What type of programmes would it be advertised during (sport, soap opera, documentary, childrens)?

15.   What time of year?

16.   Where else might your advert be shown billboard? On buses? Posters by bus stops? Toilets?

17.   On the computer write your two paragraphs about print and TV advert placement using the answers from the questions above.  Either at home or in class (if you are able) research the ‘audience profile’ often called a Media Pack and write about who the publisher is for the newspaper/ magazine (the people who produce it) and who the audience is for the magazine/ newspaper.

 

Text & intertextual (Representation) paragraph 5

18.   Type of slogan (benefit, visionary)

19.   What does the name of the product suggest?  

20.   Typography (serif/sans serif, capital, 3D)

21.   Is the tone of the language serious/fun, formal/slang?

Challenge - Intertextual links (when one media text refers to another media text in a way that many consumers will recognise)

 

22.   Connotation/denotation – Look at P 154-156 (Representation) paragraph 5  & 6

·        What stereotypes are being used? Or countertypes (opposite to a stereotype)

·        Clothing/facial expression/ posture/ gesture/hair style, colour, length, facial hair

·        Makeup/ jewellery/watches/props?  What do they suggest? what do they represent?

·        Setting plain or busy, interior or exterior, day /night warm/cold

·        Product – colour scheme, size, shape, positioning,

·        Colour scheme

·        Photography – Which rules of composition are used and what does it suggest about the product.

Challenge - Look at male and female Binary opposites in your book (Levi Strauss) -                                                                    which are being used (typical or atypical)

 

 

Regulation (Institution) - ASA, OfCom, Clearcast paragraph 7

·        What regulation would your print and TV advert be controlled by?

·        Has your brand been subject of any regulation rulings? 

·        Who has complained and what was of the outcome?

Conclusion

Sum up your thoughts about the campaign.  Do you think it has been successful in appealing to its target market, explain?

Challenge - Has it continued with a similar campaign as before/after.  Why has it changed or stayed similar?

Coca Cola Advert example

 

Please find the link to the example essay for this campaign for the coke side of life

Above is an alternative to how you might structure part of your 'essay' on the page with your print advert.  It would also be helpful to screen shot between 3 - 5 images from your TV advert to aid your deconstruction. 

 

Remember the key concepts are Representation and Institution  and the secondary concepts of Audience and Media Language.

DKNY advert example

 

Sample introduction using Lines of Appeal and Maslow
When I saw this ad, the first 5 adjectives that popped into my head were: seductive, bright, juicy, innocent, and fresh. There is one woman pictured in this ad which would make this ad geared towards women since it is for a women’s fragrance. Although the model in the ad is white, I think it is geared towards all women of any race ages 20-40. The models’ facial expression looks as if the camera accidentally caught her attention as she was eating the apple. It looks natural, not forced and her make up is minimal. Her long blonde hair and blue eyes represents a stereotypical beauty.  In advertising she may be seen as a 'fashionista'  (someone interested in the way she looks). Suggesting to the audience that you too will be beautiful if you use this 'natural' product.

The lighting appears to be natural, like on a bright summer day, and her hair is lit up all around making her look like an angel. The green apples is using the Nature and Natural World as the Line of Appeal (Gillian Dyer) and it connotates that you would  smell fresh and natural if you used this  product. The lightly tanned skin suggest sunshine and summer and connotates freedom and happiness.  In the right had advert the way the man looks longingly at the women link to audience need to be noticed and desired. (Maslow)