Example
Radio Advert Script
Product: Tropi-Fizz soft drink –
new. Date: 8/12/11
Length: 30 seconds Your Name
SFX: Background music: up tempo with a
rhythmic beat, reggae-like
MVO: [North London accent, upbeat, deep low
tone, medium pace].Thirsty? Dehydrated? In need of a rapid pick-me-up? Easy.
Just pick up a can of Tropi-Fizz.
SFX: Music stops, and insert sound of
can opening and fizzing, and someone gulping down a drink. Music starts up
again.
FVO: [Northern accent, upbeat, not too high, a
medium pace].The unique flavours pack a punch and leaves you feeling
replenished and ready to take on the day.
MVO: Visit our website at
www.tropi-fizz.co.uk and try to win a
fantastic holiday adventure! Terms and conditions apply, must be 16 or over.
SFX: Music fades stops.
MVO: Tropi-Fizz. Taste the tropics.
Task 2
Use the Q4 from your mock exam to write a
letter to the Head of Marketing at their advertising agency (make up the name and address for you advertising
agency)
- Why do you think your campaign will be successful?
- How does the campaign work together? In synergy?
(same slogan, similar storyline etc)
- Where would your advert be seen (which types of
magazines) or heard (which radio stations/ TV stations and between which
programmes and scheduling) and at what time and why?
- How does your campaign meets the expectations of the
target audience?
- What representations are used in terms or people,
places, ideas etc.?
- What
consideration of rules and regulations may apply to your advert? (ASA – is
your advert honest, decent, truthful and legal) or might it be misleading,
harmful or offensive?
